Kinkikali

Cisco Kids

Cisco (Canada) has a neat technology ad that is worth commentary.  The main piece of the 60 second spot is set in a Canadian classroom—as determined by the flag on the chalkboard.  The kids are 4th graders or so.  A young woman visits.  The kids say they are going to field trip to China.  The young woman looks perplexed.  The big screen YV comes on and there is a room full of like aged kids.  They greet each other in Chinese.

Congrats Cisco Canada—you put together a cute, sharp adverstisement.

But in the ad the kids in Canada were doing their thing in full daylight–as the windows had the sun streaming through in full.  The brief footage showed the Chinese school room where rectangular things also beamed light–also a bright and sunny day in China.  So far so good.  But their is a 14 hour time difference between Canada and China.  Both countries have daytime classes for the schools are normal in every way.  Trouble with the 14 hour difference is that someone has to be the dark.  You can do the math.  The matter is trivial, like scraping an ocean liner against an iceberg.  Maybe Cisco has network systems to change time.  Doubt it.  But someone in their dream factory missed the clock.  Again the advertisement is really cool—your better off doing Canada and Chile—easily in the same time zone.